Over Selling It
I love advertisements. I’ve taken marking in college and a couple of advertising classes and read books about both. I know copywriters and know how it works at least I thought I did. I thought you pointed out qualities in the product that appealed to the needs or desires of the consumers. You thinly covered all this with something catchy and memorable. Maybe just maybe you stretch the truth about the product to make it sound a little better then it really is.
But that’s not whats happening here. Best Buy’s “You, Happier” and BMW’s “Joy is BMW” don’t point out any characteristics about the products instead they focus on a deficit in society. Depression in the US is on the rise and has been for a while, so you know what, we as companies will market ourselves as the next best thing to anti–depressants. It rubs me wrong that we have moved from stretching the truth to bold face lying. Do you think this kind of advertising is weird or is it just the only place left advertising had to go?
Well said.
Buying your way to happiness has been the underlying principle of all advertisement and marketing since its inception.
Hope people are smart enough to recognize it for what it is – a bald-faced lie.
Yeah I agree, but before they just suggested it. Now they are actually saying it.
Oh! Has anybody started trying this method to market Christianity?!?!
Hmmmm… Dang, I hate when my random sarcasm actually makes me think.
You know, on that BMW commercial… If, at around the 44 sec. mark, you substitute “Jesus”, and then something like “At [hip mainstream church], we don’t have church, we have Joy”…
Wait, haven’t I seen that already? Oh well…
But I totally want to paint with a car now!