Over Selling It

I love advertisements. I’ve taken marking in college and a couple of advertising classes and read books about both. I know copywriters and know how it works at least I thought I did. I thought you pointed out qualities in the product that appealed to the needs or desires of the consumers. You thinly covered all this with something catchy and memorable. Maybe just maybe you stretch the truth about the product to make it sound a little better then it really is. [/kml_flashembed] ]>